Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, which allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar’s innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.
Before writing your paper, make sure to carefully review the concepts of country selection and evaluation in Venkateswaran (2012) as well as the discussion of advantages and disadvantages of different foreign entry mode decisions in Jeyarathmm (2008) and Rajagopal (2009). Once you have finished reviewing the basic concepts of this module, read the following two articles and do some of your own additional research on Zipcar:
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire [Proquest]
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger’s Personal Finance, 65, 1 [Proquest]
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria. CarSharing.at. (July 25, 2012).Mergers & Acquisitions Week, 196. [Proquest]
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:
The first step to entering a foreign market is to decide which country to enter. The following chapter will give you a solid overview of the process of selecting a potential country to enter:
Venkateswaran, N. (2012). Chapter 8. Country evaluation and selection. International Business Management. New Age International. Daryaganj, IND. [Ebrary]
After you’ve chosen which country you want to enter, you then need to decide how to enter the country. The following two readings will give you an overview of several foreign entry-mode strategies and benefits and risks of each strategy:
Jeyarathmm, M. (2008). Chapter 12: Strategy in a global environment. Strategic Management.Himalaya Publishing House. Mumbai, IND, pp. 165-169. [Ebrary. Note: you don’t have to read the whole chapter – just the last five pages]
Rajagopal (2009). Chapter 6: Modes of entry in a global marketplace. Globalization Thrust : Driving Nations Competitive. Nova Science Publishers, Inc., New York, NY, USA. [Ebrary]
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire [ProQuest]
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger’s Personal Finance, 65, 1 [ProQuest]
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012).Mergers & Acquisitions Week , 196. [ProQuest]
Cherunilam, F. (2010). Chapter 5: Market selection. International Marketing: Text and Cases.Global Media. Mumbai, IND [Ebrary]
Rao, P. (2010) Chapter 2: Modes of entering international business, Introduction to International Business, Global Media, Mumbai, IND [Ebrary]
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