Pick three KPI’s from page 16 and 17 and explain why they would work as a tool of measurement for your business

Selected Company:H&M

– Main goal is to expand their voice about sustainability in their social media platforms.

answer below.

Pick three KPI’s from page 16 and 17 and explain why they would work as a tool of measurement for your business.

2. Create a benchmark and answer the following questions regarding the audience of your business:

Who are you trying to reach?

What does their journey look like?

Where do you want to add touch points?

What do they want to hear?

What motivates them to buy your product or service?

Choose three goals that will define your business with social media.

social_media_mba_guide_to_roi___how_to_measure_and_improve_your_return_on_investment