Service marketing assignment

After reading the chapter 5, answer the following question.

What are the two types of interactive activities that an organization can use to improve upward communications? Provide an example of each type.
Describe the form of service research known as mystery shopping and discuss its potential benefits to service organizations.

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Upward communication refers to the communication that exists between high senior officials and their juniors in a firm. To improve upward communication, organizations can opt for the executive of the firm to listen to both the employees and their customers. This is important as it will allow both the customers and the employees to talk about the different issues they feel need to be addressed. More so, the executives will be able to learn the challenges facing the employees and they will also get…

APA

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