Does the psychological and emotional appearance of an advert matter to the customer

Extend the data analysis of attached research to consider the below question, using same attached document.

a) Is there any link between the willingness of a consumer to purchase a product or service and the print media?

b) Does the psychological and emotional appearance of an advert matter to the customer?

c) Is there any link between the willingness of a consumer to make purchases and radio advertisements?

d) Can a visual advert attract consumers more than an audio advertisement? What about the effects of an audiovisual advert on either television or social media platforms? e) Is there any link between the desire of a consumer to make purchases and the advertisements observed on the television?

chapter_4_data_analysis