which are based on the Critical factors for innovation success model
For clarity and evaluation purpose, we have designed a structure for the report with 5 fixed sections, which are based on the Critical factors for innovation success model (Figure 3.6, page 92). The subtopics for each of the sections are elaborated throughout the book chapters and related journal articles. Your team will need to review them in details to structure the report.
We strongly recommend you to thoroughly review the two journal articles as they provide detail elaborations on the factors for innovation success model (Figure 3.6, page 92) which will be required for the Technological and Commercial viability analysis sections. Your task will be to analyse the company in the light of these factors.
van der Panne, G., van Beers, C., &Kleinknecht, A. (2003). Success and failure of innovation: A literature review. International Journal of Innovation Management, 7(3), 309–338.
Berkhout, G., Hartmann, D., &Trott, P. (2010). Connecting technological capabilities with market needs using a cyclic innovation model. R&D Management, 40(5), 474 – 490.
The 3000 word limit for the whole report as well as the approximate word limit for each section of the report will be strictly enforced. Make effective use of tables and charts to portray detailed information in brief. Use appendix for any additional analysis, exhibits etc. Refer to the marking criteria for the relative weight and subtopics for each of the major 5 sections as well as other requirements for the report. All reports will have to follow the given format of sections. The major sections of the report will be as follows.
Section Section heading Wordcount Phase A Phase B Mark weight
Product background and history 300 (updated) 10%
Present scenario analysis 800 (updated)
Technological Viability Analysis 800 20%
Commercial Viability Analysis 800
Future pathways 300
Phase A feedback and recommendations (if any) should be addressed and integrated into the corresponding sections for the complete Phase B report. While marking Phase A, we will keep notes on the feedback and recommendations made and will review the updates and changes made (if any) in the Phase B report. Phase A sections (1,2) will not be re-marked. Phase B report will include an Executive summary.
The report is about strategic analysis and you should be avoiding un-necessary discussions which really do not add value to your report. The strength of any strategy analysis is based on analysing actual market information from a wide variety of impacting factors and applying relevant and established conceptual frameworks for deeper insights and understanding. Mere reporting of information without any relevant analysis will not add value to your analysis. The lecture materials and tutorial discussions will cover conceptual frameworks and theoretical considerations for your report.
While doing your research for your preferred company and product please keep in mind that you are to source credible, reliable, relevant, factual and recent information from online business news and information sources, company reports and websites, industry whitepapers, business magazines, expert opinions, marketing textbooks, academic journals and suggested additional readings as an evidence to substantiate your illustrations, thoughts and arguments. Please avoid unknown and un-reliable online websites as well as commentary and opinion from unknown and non-expert commentators and personal blogs. When evaluating sources always consider why and how is it relevant to your analysis; why and how does it matter to your analysis; and how it can add value to your analysis.
The complete report should include a minimum of 4 (four) references frm peer-reviewed academic journals and an additional minimum of 8 (eight) references from business magazines, industry whitepapers, newspapers, credible and reliable websites and marketing textbooks to confirm the strength and quality of your work.
Team members are expected to make equitable contribution to the completion of the report. Teams are
strongly advised to contact the lecturer/tutor at the earliest for any major issues or concerns with the team members. Team conflicts should be mitigated between the group members as it is a part of the learning process. “Free-riders” will be dealt on a case by case basis and will have a negative impact on his/her assessment grade.
Your report is expected to be of professional standards. Poorly constructed report with lack of clarity in meaning, weak arguments, grammar and formatting issues, etc. will lower the overall quality of the report.
Word limit: Combined 3000 words (±5%)
Phase A: 1100 words (sections 1,2)- Phase B: 1900 words (sections 3,4,5) + Updated Phase A 1100 words (sections
Excluding reference list, executive summary, appendices, tables etc
Evaluation Criteria (report layout) Weighting*
Excellent
Good Standard
Satisfactory
Executive Summary Product background and history
Background
Phase A recommendations (if any) addressed and integrated. This section will not be remarked.
Vision/goals
Product portfolio
Milestones and important eventsPresent scenario analysis
New product or innovation description
Phase A recommendations (if any) addressed and integrated. This section will not be remarked.
Market Description & position
Comparisons with competitors
Current competitive strategies/outcomes
Technological Viability Analysis
Firm related factors 10
Project related factors 10
Reflection 5
Commercial Viability Analysis
Product related factors 10
Market related factors 10
Reflection 5
Future pathways
Opportunities and challenges 10
Team reflection
Appropriate references and citations 5
Report Style: Arguments, clarity, grammar, wordcount 5
………………..Answer preview………………….
Technological developments are working in greatest of favor of the Starbucks Coffee franchising company. It is as a result of this technological development that the company has expanded its operations, making it a global business entity…………………………
APA
2176 words
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