Discuss the importance of communication, the need to market IT, and to develop a personal brand
In Chapter 4 of “Lessons in IT Transformation” the author discusses the importance of communication, the need to market IT, and to develop a personal brand. How do you feel about marketing your department and yourself? How do you do so in a balanced and credible way? Do you have a current communication problem or issue that your classmates could help with?
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Communication is a very important aspect in any business because it ensures exchange of ideas, while in marketing it allows a seller of to make known his or her products to the existing and the potential customers (Bonfante, 2011). Leaders need to communicate effectively with their subordinates if they are to get work done…………………..
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