MGT 4478: Managing in a Global Environment

Section Four; Setting Up Shop:

Setting Up Shop:

Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.

They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.

You are to use at least three additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 – 4 pages typed, font 12, double-spaced.

Please support all recommendations with sound reasoning and research.

You report must cover but not limited the following areas:

Mode of Entry

Pick the most appropriate mode of entry

Discuss the pros and cons

Support your decision with research

Human Resources

Staffing Needs

Management

Lower-Level employees

Staffing Approach

Ethnocentric, Polycentric, or Geocentric

Pay and Compensation

Training and Development

Union Concerns

Marketing

Target Market & Market Segmentation

Pricing

Advertising

Cultural Concerns & Barriers

How will you address them

Competitor Marketing Analysis

Distribution

Distribution Strategy

Suppliers

Use local, home country or a mix?

Production facilities (if needed)

Will you use outsourcing

Cite all your sources using APA style. See External Links for guidance in using APA style citations.

……………..Answer Preview………………

For any international business to be successful, it is important to make sure that the entry into international markets is done in a manner that is most suited for the specific country. Setting up a joint venture is the most suitable method of entry into this market. This is where the organization is able to combine efforts with another organization and set up shop as one in the country. This model poses both pros and cons. The first advantage is that the company will be able to incur less than they would have incurred…

APA

756 words

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