Wal-Mart Revised its Marketing Strategy Case Summary 1.

Wal-Mart Revised its Marketing Strategy

Case Summary (each questions has to have a 250 word count with citations apa format)

1.In a narrative format discuss the key facts and critical issues presented in the case.

2. What in the competitive environment caused Wal-Mart to rethink its marketing strategy?

3. Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?

4. As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?



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