Pricing Strategies

The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced, mass-marketed product in one country and a premium-priced niche market in others.

In your initial post, address the following:

  • Select two similar brands that offer at least one line of similar products.
  • For instance, Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi: This is just an example, do not pick these brands!
  • Then select two different countries; preferably a country aligned to the region you are working on from Week 2, and then a second country besides the one selected in Week 2.
    • For instance, Argentina and Germany. This is just an example, get creative!
  • Compare the various pricing strategies each company uses to compete in each country.

Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. APA format.



****For week 2 I used the company Fedex in Mexico and Brazil from Latin America. However, I prefer to stick with Mexico. You can select any other country if you prefer or you can keep the 2 listed, since it must be 2 countries. I also uploaded  my week 2 assignment for your information.


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