Global marketing plan part 1

Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week Two | Assignment (Links to an external site.) video with Steve Forbes and the BUS622 Week Two (Links to an external site.) video with the Program Chair for BA of Operations and Analysis, Bill Davis.

This assignment will give you a head start for your Week 6 – Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.

In your paper,

  • Identify a large company to be your mentor company in order to analyze and formulate its global marketing strategy.
    • The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.

Under an Environmental Analysis heading,

  • Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
    • economic
    • trade
    • social and cultural
    • political, legal, and regulatory

Under a General Strategy heading,

  • Choose the appropriate option:
    • (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
      • Latin America
      • Middle East
      • Africa
    • (2) Identify if your company has already expanded into the country you select in the regions listed above.
      • Examine their global marketing strategy in that area.
      • Formulate your own successful strategy.
    • Explain your rationale for selecting the country in one of those regions.
      • Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
        • demographic
        • economic
        • trade
        • social factors
        • cultural factors
        • legal factors
        • political factors

The Global Marketing Plan Part 1 paper

  • Must be three to five double-spaced pages in length ( including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
  • Must include a separate title page with the following:
    • Title of paper in bold font
      • Space should appear between the title and the rest of the information on the title page.
    • Student’s name
    • Name of institution 
    • Course name and number
    • Instructor’s name
    • Due Date
  • Must use at least two scholarly sources in addition to the course text (Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.). Pearson                      

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