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Why is Ontela even doing this research? Should wireless carriers

Why is Ontela even doing this research? Should wireless carriers

Review the Ontela Picdeck A Case and answer the following questions:

Why is Ontela even doing this research? Should wireless carriers have to make decisions about which customers to target, prices to charge, etc.?

What does it mean to be a “valuable” customer in this context? Valuable to whom?

What criteria should Ontela use to differentiate customer segments?

Using facts in Case A only, which segments should Ontela pitch to its customers?

Based on the feature/benefit analysis, what are value propositions for each of the customer personas?

Are there any potential drawbacks of this analysis?]

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Ontela is doing the research to establish the target segments the wireless-carriers can entirely concentrate on a particular sort of customer targets (teenagers). It allows the creation of a great division plan, and to understand the possible customers. The job of Ontela is to establish important customer groups…………………….

APA

597 words

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