What benefits accrue to businesses that actively participate in their communities
Week 7 Discussion
Discuss why a business may wish to get involved in community relations. What benefits accrue to businesses that actively participate in their communities? Community relations refers to a company’s formalized interaction with the local population (Lawrence & Webber, 2020). Some businesses have created specialist departments for community relations or affairs, while others have integrated this task within a corporate responsibility or citizenship department. Interacting with local residents, creating community activities, managing contributions of goods and services, collaborating with regional governments, and promoting employee volunteerism are all tasks that fall within the purview of the community relations manager. These initiatives are professional expenditures meant to increase social capital by fostering connections and networks with influential community groups.
Community relations departments are responsible for various tasks (Lawrence & Webber, 2020). They manage employee volunteer programs and sustainability reports, make corporate donations, involve stakeholders, and plan for and respond to disasters are just a few examples. In order to create innovative strategies for enhancing the community, community relations managers must take advantage of their contacts both inside and outside of their organizations.
A corporation needs to establish ties with its neighborhood to succeed. The relationship must be advantageous to all parties for there to be outcomes. Community relations have become a significant component of marketing. Thus, picking a cause that will meet your customers’ demands is essential. The community may have a critical need that your business may recognize and address by making a monetary donation to that cause or sending a representative to an event supporting the need. Giving back to your community through services, commodities, or time improves your business and your relationship with your neighbors.
People patronize their neighborhood shops because of the excellent deeds they have performed for the neighborhood. Building goodwill among your potential consumers by positioning your company as interested and invested in the community will generate leads and increase traffic to your website or foot traffic. More businesses realize that simply selling their products is insufficient. They must actively engage with their communities.
Companies have a mechanism via which they can interact with and manage their relationships with important stakeholder groups and safeguard their commercial interests thanks to community relations development (Kemp, 2013). Companies in underdeveloped nations have an even greater need to participate in these programs. Corporate social responsibility in this sector is evolving from an add-on to a strategic component for businesses and a key component of their success (Palazzo et al., 2020). Community relations is one of the most critical categories of CSR activities used in this competition: Domestic private organizations can improve the nation’s economic and social well-being is through community relations. These activities include housing, transportation, healthcare, education and training, and other public amenities for social contact. Therefore, effective local community management created as part of a community relations program is crucial to developing a country’s place branding and health, community development, and community sustainability.
The sense of obligation we feel toward one another is where the concept of community originates. God exhorts us in the Bible to care for our brothers and sisters, whether they are our friends or our enemies! We must never lose sight of the value of preserving our relationships with one another and putting our efforts into creating a loving community, both verbally and physically. John 15:12-13, “My command is this; Love each other as I have loved you. Greater love has no one than this: to lay down one’s life for one’s friends (Holy Bible, n.d.).
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References
Holy Bible (Ed.). (n.d.). John 15:12-13. New International Version. https://www.biblegateway.com/passage/?search=Matthew+20&version=NIVLinks to an external site.
Kemp, D. (2013). Community relations and mining: Core to business but not “core business”. Resources Policy, 38(4), 523–531. https://doi.org/https://doi-org.ezproxy.liberty.edu/10.1016/j.resourpol.2013.08.003Links to an external site.
Lawrence, A. T., & Webber, J. (2020). Business and Society Stakeholders, Ethics, Public Policy (16th ed.). McGraw-Hill Education.
Palazzo, M., Deigh, L., Foroudi, P., & Siano, A. (2020). How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal, 23(4), 933–960. https://doi-org.ezproxy.liberty.edu/10.1108/QMR-01-2018-0013
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