Video Case Study: Consumer Protection and Product Safety—Vitamin Water Advertising

Video Case Study: Consumer Protection and Product Safety—Vitamin Water Advertising

Watch the video case study and then write a one- to two-page reflective paper (double spaced) on the following questions while discussing the connections between business, law, politics and ethics.

1. According to the video, Coca Cola advertises that Vitamin Water will give people protection similar to exercise or flu shots. Discuss whether this is deceptive advertising or mere promotion.

2. Vitamin Water responds to the claim by stating that the ingredients are clearly on the label. Discuss whether manufacturers have any duty to warn the public about their products or whether the law should adopt the idea of “buyer beware” so that consumers read the labels.

3. Near the end of the video clip, the health and medical editor states that washing hands and drinking water will keep one healthier than most of the health products on the market. Should Congress or the states be more assertive about regulating products based on health issues or is that too much like big brother watching?



………………….Answer Preview……………….

The coca cola advertisement on how vitamin water is as protective as exercise or flu shot is a deceptive advertisement. This is because they are trying to create an impression to the people that they can do away with flu shots as advertisement by the government authorities by consuming vitamin water. The company is trying to build its picture by endangering people’s health. Also coca cola says the product is sugar…


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