Three marketing questions

One of the major approaches to overcoming service communication challenges is to manage service promises. Select a service industry and explain what strategies a company in that industry would use to manage its service promises to match service promises with delivery?

List three groups of service providers that typically use results-based pricing.

Describe the three strategies associated with the complementary pricing of a service.

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The main reason why customers poorly understand the service is because of thee high expectations that a firm create in the customers about what they will give and what the company really delivers. This misleading information can be managed if the company gives the right promises to the customers to avoid high expectations from the customers. The customer frustrations leads them to seek an alternative company and this means loss of market on the part of the firm. There are some strategies….

APA

730 words