What does this case tell us about whether or not it is the best technology or being first in the market
Read the case study on page 292-298 and answer the end of case questions.
Questions
1 What does this case tell us about whether or not it is the best technology and/or being first in the market that determines the winner of these product format battles?
2 Illustrate some other business sectors where different formats coexist and some where a single format is preferred.
3 Use the CIM (Figure 1.9) to illustrate the innovation process in this case.
4 Why was the PlayStation the first Blu-ray player and, subsequently, when Blu-ray players were launched, why did the PlayStation remain cheaper? Consider possible reasons for this.
5 What additional factors helped Blu-ray win the battle? What role did licensing and networks play in the relative success of each format?
6 What related industries contributed to the format war and how did they influence its outcome?
7 With the increasing popularity and use of downloading films, what influence will the DVD format winner play in this related battle?
8 What are the implications for innovation strategy, R&D expenditure and marketing for firms engaged in or likely to be engaged in a format war?
9 List the key factors that seem to determine the eventual winner in industry format wars. Divide these into primary and secondary factors.
Answer preview to What does this case tell us about whether or not it is the best technology or being first in the market
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