Distribution Channels/Communication Mix/Pricing Distribution Channels/Communication Mix/Pricing Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic. By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate … Read more
How does an oligopoly differ from other kinds of firms in terms of how price and output decisions are made 1. How does an oligopoly differ from other kinds of firms in terms of how price and output decisions are made? 2. Explain a situation in which the real income effect is not observed when … Read more
Moore Company is about to issue a bond with semiannual coupon payments Respond to the items below. Part A: Moore Company is about to issue a bond with semiannual coupon payments, a coupon rate of 8%, and par value of $1,000. The yield-to-maturity for this bond is 10%. a. What is the price of the … Read more
Part A: With Products, Is It Form or Function Part A: With Products, Is It Form or Function? The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products … Read more
Price gouging occurs only under a narrow set of legally defined circumstances. This week’s discussion topic is about Price Gouging. Price gouging occurs only under a narrow set of legally defined circumstances. Price gouging is a legal concept, not an economic concept. When a natural disaster occurs and the governor of the state declares a … Read more