Wk 2 Discussion 2 – Business to Business (B2B) Marketing Wk 2 Discussion 2 – Business to Business (B2B) Marketing Discussion Topic Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Write a 250- to 300-word response to the following: Compare B2B marketing and consumer marketing strategies. … Read more
Wk 2 Discussion 1 – Consumer Needs Wk 2 Discussion 1 – Consumer Needs Write a 250- to 300-word response to the following: Consider consumer needs as they relate to marketing information. Describe ways in which consumer need for product information has evolved over the past decade. Answer preview to Wk 2 Discussion 1 – … Read more
Discussion 1 – Strategic Planning and Market Management Wk 1 Discussion 1 – Strategic Planning and Market Management Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Write a 250- to 300-word response to the following: Summarize the importance of strategic planning in the current marketing environment. … Read more
