Strategic Planning for Competitive Advantage
Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory?
Do Apple’s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.
Your responses must be substantive in order to receive the maximum amount of points.
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Competitive advantage is said to be the advantage that a firm receives or enjoys over its competitors. It does this by offering consumers and customer’s greater value in terms of pricing and quality of products. The firm is in a position to offer best services and at cheaper prices due to a number of things that could include economies of scale.
The listed firms which include Apple, IPAD, TiVo, Netflix, Starbucks, Walmart all enjoy sustainable competitive advantage. Take for instance Apple who produce high end technology devices. The company has been able to outshine its competitors because of its IOS platform which runs in all of its devices. While other firms are busy competing for Android and other operating systems, Apple have devise their own operating system and configured it to ensure maximum security. Another example is Walmart, the largest retail chain in the world………………………………………………………..
APA
200 words
