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Starbucks analysis

Starbucks analysis

I need help with the following. I’ve attached the previous paper

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:

  • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
  • Explain how the packaging you will use for your product or service will add value.
  • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
  • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines

 

 

………………….Answer preview………………….

Distribution and promoting products is one of the marketing concepts which play an important role in competition.  The channels used in distribution and advertisement are important in delivering the message to the intended customers and it is important that the company incurs the least cost possible.

How marketing efforts and marketing mix will change  

            To effectively sell the Starbuck K- cups, marketing mix is very important and has to be applied differently throughout the product lifecycle. A products life cycle involve four important stages which include the introduction, growth, maturity and decline. At each stage the marketing mix appears to be different because there are different objectives for each stage. The efforts applied in each of the phases in the product life cycle will also change because of the goals that have been set. It is also good to note that at each stage there are developments which influence the decisions of a company towards marketing in terms of the necessary marketing strategies that have to be applied, (Verbeke, 2013)……………………….

 

APA

2210 words

 

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