Creating a Sustainable Legacy: Healthy Communities
MHACB 560
Course Title: Creating a Sustainable Legacy: Healthy Communities
Assessment Title: Sustainability Initiative Stakeholder Engagement Analysis and Strategy
Assignment Directions
It is important to identify both internal and external stakeholders for your sustainability initiative Resource Conservation [using resources such as water, energy, raw materials efficiently and ethically]. It is through identification of and communication
with these stakeholders that you will understand what partnerships might benefit the initiative. These can include community leaders,
organizations, and even patients, their families, and friends.
The top leadership of your HOSPITAL (Brooklyn Hospital) has requested a stakeholder engagement analysis and strategy for your
sustainability initiative (Resource conservation).
Part I: Stakeholder identification analysis:
Prepare a 350 word identification and analysis of the key internal and external stakeholders essential to your initiative’s success. Include
the following:
• Identify key internal and external stakeholders who are essential to the success of your initiative. Provide evidence for your choices.
• Identify partnerships that can be formed between organizations to foster collaboration or healthy competition. Provide evidence for your
choices.
• Identify community leaders who can use power and influence to further the initiative on your behalf. Provide evidence for your choices.
Part II: Patient engagement strategy
Develop a 350 word strategy for how you will engage patients and their friends or family to participate in your initiative (directly or
indirectly).
Part III: Promotional media strategy
Develop a 350 word promotional media strategy and promotional elements for your sustainability initiative that will be used to reach your
identified stakeholders. Include the following:
• A 90 word script for a 30- to 60-second online advertisement that promotes your sustainability initiative, advocates for sustainable
health care practices, and invites the community to action. (NO ONLINE ADVERT WILL BE DONE)
• A storyboard that outlines the advertisement.?Complete the Script and Storyboard Template for this part of the assignment
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