Sony’s change in order to Realign Consumer Electronics Sales and Marketing Operations

In today’s fast-paced and global community, most organizations are faced with constant change. Research contemporary organizations that are currently responding to a significant change within the industry, such as disruptive technology; state, government, or industry regulations; environmental constraints; judicial or legislative rulings; etc.

Choose one organization from your research that has recently responded to major change, or is currently responding to change. Write a paper (1,250-1,500 words) discussing how well the organization is responding to the change dynamics. Include the following:

1. Describe the organization and the change to which it is responding.
2. Discuss the degree to which the change has been disruptive and how the organization has responded to the dynamics created by this change.
3. Evaluate the strategies the organization used in its change plan and determine the level of success the organization experienced with the strategies.
4. Determine the effect the change had on stakeholders, and to what degree stakeholders have resisted. Assess how well stakeholder resistance was addressed.
5. Evaluate the overall implications the change had on interdepartmental collaboration.
6. In your opinion, how well did the leaders of the organization respond and prepare for the change? What worked and what did not work with the strategies they implemented?
7. What modifications would you suggest the leaders of the organization make in order to better address the change dynamics? What additional strategies would you recommend to assist the organization through this change?

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It is often said that the only thing that is constant and inevitable in people’s and organization’s lives is change. Who we are today is not who we were yesterday and what we will be in the next is months. This aspect also applies to organizations. Organizations are forced to change because of various reasons such as: emergence of new technologies, new government regulations, environmental concerns and increased competition. In today’s world, most organizations are forced to change as a result of increased competition and emergence of disruptive technologies. Despite change…….

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