As the prevalence of social media continues to rise, consumers are recognizing

As the prevalence of social media continues to rise, consumers are recognizing

As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing.

As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals.

Identify one (1) of the major social media outlets and write a five to six (5-6) page paper in which you:

1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.
2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.
3. Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions.
4. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.
5. Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.
6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

…………………Answer Preview…………

Social media is a tool of interaction between the consumer and business. It uses its terms and conditions to direct the consumers to the best purchasing zones. The consumers are recognizing its ways and methods of bridging them to the better environments of transactions during their purchasing. Through using its outlets it makes the business to venture the market and access customers where the other marketing and advertisement tools can not reach. Now most of the businesses are using social media at a very high rate to embrace social networking to achieve their business marketing target. In this case study the relationship between social media and business transactions towards customers will be explored. In addition, social media give out as……………..

APA

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