Small Business Management

Apple Inc. dominates the market for media players with its line of iPods, which currently includes the Shuffle, the Nano, the Classic and the Touch. Because the company constantly introduces new models and features, it also adjust prices on these popular players.
1. Use the Web to research the history of the iPod and write a brief summary of Apple’s pricing strategy on its popular media player.
2. Which products compete with iPod?
3. How do the prices of similar models compare to the iPod?

Note:
1. Please use the attached PPT Pricing Strategies for this assignment.
2. It should be typed, Times New Roman, 12 front.

……………….answer preview……………….

With the world going digital, Steve Jobs came up with the ultimate digital idea changing the face of media and entertainment when he launched Apple iPod. Apple launched what would become the first portable music player on October 23, 2001. The first device had a mechanical scroll wheel and a capacity of 5GB and 10GB and started at a price of $ 300. The name iPod was created by Apple’s product marketer Vinnie Chieco. Apparently it was the trademark iPod was meant to be used in a line of internet kiosks for Apple…………………………..

APA

617 words