services marketing
Create a service blueprint for the Azure River Tubers. A description of
>> the Azure River Tubers service and a blank service blueprint are
>> available
>> under the course documents content heading.
>>
………..Answer Preview………..
| Physical Evidence | · Tube provision for the floating experience.
· Sale of shirts, sunscreens and hats. · Parking facilities at the Scenic Bend. |
| Customer Actions | · Reading the terms and conditions.
· Obtaining safety manuals and being informed on the safety procedures. · Confirming on the catalogues available |
| Visible Employee Actions | · Tube provision on payment.
· Facilitation of primary rescue operations. · Transportation from the bridge in the van. · Provision of information when on site. |
| Invisible employee actions | · Provision of contact information.
· Answering off-site business related questions. · Provision of off-site bookings. |
| Support Processes | · Provision of necessary certification.
· Provision of necessary contact information. |
A service blueprint is a useful aspect in many of today’s businesses as it helps improve the operational efficiency of service providers. It outlines the processes undertaken within a firm…………..
APA
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