Service marketing assignment: relationship marketing

Service marketing

after reading chapter 6, answer the following questions:

• What are four customer goals for organizations that engage in relationship marketing?
• Discuss the challenges that companies face when ending customer relationships

chapter_6_slides

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Relationship marketing focuses on maintaining customer loyalty to a certain firm whereby, the customers will always feel the need to go back to the organization to purchase goods or services. The main goals of the facet include; enhancing, retaining, satisfying and acquiring.  In enhancing, the facet aims at improving the services offered and the relationship that exists between the employees…..

APA

328 words