Rhetorical analysis comparing and contrasting two advertisements
Assignment: In 750+ words, write a rhetorical analysis comparing and
> contrasting two advertisements. These ads should be linked somehow: they
> could advertise similar productions, use similar approaches, be aimed at
> the same audience, etc.
>
> Describe the ads, including details relevant to your analysis, and then
> describe the claims, situations, audiences, and purposes of the ads: what
> are
> they trying to say, to whom do they say it, and why dothey take this
> particular approach?
>
> Your goal should be to help your readers understand the relevant contexts
> of the ads, how the ads work within those contexts to persuade their
> readers, which ad is more likely to persuade its readers and why. Include
> copies of the ads(or a link to them)with your essay.
>
> By the time they finish your essay, your readers should know which ad is
> more
> likely to be successful and why.
>
> Audience: College students and community members who are interested in
> rhetorical analysis but who may not know much about the specific
> advertisements or products/services you are discussing. While they will
> need context for your analysis, they will be familiar with technical terms
> such as logos, ethos and pathos.
> Other Notes: Avoid the word “I” in this paper. Make sure to back up your
> analysis with supporting evidence from the adsthemselves or other sources.
> Making strong use of details, both about the ads and their
> contexts/audience
> s, will be essential
>
……………….Answer Preview…………………
Advertising has never been as important as it is in this current century. In a market where competition is as rampant due to the eradication of long existing monopolies, advertisement in a way helps to develop a healthy business environment where the competition inspires the production of even more superior goods. Whether it is intraspecific or interspecific, the competition can be adequately shaped by these advertisement environments. Take German company for example. It owns a wide range of manufacturing…………………
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753 Words
