You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising

You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising

You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online-advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research.

The paper must be two to three pages in length

………………………Answer preview………………………….

Purposes: It is important to note that online advertising has had an effect on consumer behavior. Consumer behavior is a behavior which customers’ exhibit when purchasing, evaluating or using a product that they expect will satisfy their needs and wants. Online advertising has had an effect on consumer behavior where customers are using the online services to find products and even make purchases……………………………..

APA

763 words

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