Evaluate if the two studies used a single research approach or multiple research approaches
Research approach and research question(s)
a. Evaluate if the two studies used a single research approach or multiple research
approaches. Substantiate your response with relevant evidence from the study.
(10 marks, 100 words)
2. Sample
a. Apply your knowledge of the various elements of research and discuss the
appropriateness of the target population, the sample(s) characteristics, the sample
size(s), and the sampling method(s) in the both Study 1 and Study 2.
b. If representativeness is an issue, propose the most appropriate sampling method
that can be used in both studies and briefly explain your choices.
(40 marks, 550 words)
3. Measurement
a. Demonstrate your understanding of the research method by examining the
appropriateness of ‘customer tips’ as a measure of customer satisfaction in detail.
If necessary, suggest a better alternate measure of customer satisfaction and
briefly explain your choice.
……………………….Answer preview………………………………
The two research approaches use different approaches to research. Study 1 uses the quantitative method of research approach while Study 2 uses the qualitative method of research approach. To begin with, study 1 has a hypothesis which is a key characteristic of quantitative research. Additionally, the research is number-based where there are 171 daily reports from……………………..
APA
1332 words
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