Identify and describe the advertiser’s use of at least 2 of these media
Using a real-world advertiser of your choice, respond to the following: Identify and describe the advertiser’s use of at least 2 of these media:
Print – newspapers or magazines advertising
Out of home – outdoor or transit advertising
Broadcast – TV or radio
Interactive or alternative media – Internet, web site, email, mobile/texting
(Provide samples in the Appendix.)
Identify and describe the advertiser’s use of at least 2 of these creative tools:
Copywriting
Design or visual communication
TV art direction
Web design
(Provide samples in the Appendix.)
Identify and describe the advertiser’s use of two (2) of these tools:
Brand advertising
Direct response
Sales promotion
Retail advertising
Global or international advertising
(Provide samples in the Appendix.)
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Answer preview to identify and describe the advertiser’s use of at least 2 of these media
APA
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