Employee motivation : qualitative research methodology

Employee motivation : qualitative research methodology

Discuss the potential advantages and disadvantages of qualitative research methodology for your dissertation topic or topic area.

Topic employee motivation




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Doing research on employee motivation using qualitative research methodology is advantageous in many ways. First of all, qualitative research provides depth and details by looking at the analysis in a deeper way than analyzing ranks. Secondly, it creates openness, by encouraging people to expand on their responses which brings up new topic area not previously covered. Thirdly, it stimulates people individual experiences…


165 words



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