Share a synopsis of the product strategy and branding concepts discussed.
Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind. Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.
Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.
For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.
The exceptions are as follows:
- Discussion: Product Threadmust cite, in current APA format, at least four articles, including the three articles listed in the prompt and a new Journal article on PRODUCT;
- Discussion: Disruptive Marketing Threadmust include and cite two of your references used for the Disruptive Marketing Plan Project.
For all Discussions, each reply must incorporate at least 1 scholarly citation in the current APA format and 1 Biblical principle/verse (Note: for each reply for the Discussion: Disruptive Marketing, at least 1 Biblical verse needs to cited, in current APA format, under the Biblical Integration subject header). Any sources cited must have been published within the last five years, except for the Bible.
*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.
Post-First Feature: This course utilizes the Post-First feature in all Discussions. The Post-First feature means you will only be able to read and interact with your classmates’ threads after submitting your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial.
If you make a mistake on your discussion posting – repost the entire posting again – do not just add a reference in another posting – you will not get credit. Do not email your instructor with corrections to your posting – repost everything again.
The requirement is that you use subject headers AND that you post your discussion directly into the learning platform.
Remember, you cannot repeat any of the sources from previous postings.
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