Product Placement
Movies and television are very important in our culture: as a pastime and as a glimpse into our culture. The placement of specific brands and products in movies has become a lucrative way for businesses to make money by selling the link between the movie or show and the product in the mind of the consumer.
Reflect on your favorite movie or television show from the past year. Watch the movie or episode again, and pay attention to product placement. In a short paper of 2 pages describe the products and how the movie or show used them. Was the placement obvious? How did it tie-in to the story? What was the benefit to the business selling the product and the movie or television show by placing this product?
***The Product Placement would be the 2003 Cadillac CTS in the movie Bad Boys II***
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Introduction
Product placement is a marketing technique that entails featuring particular products in films, television programs and other media platforms with the aim of marketing these products. Product promotion is a unique way of marketing and it is very efficient since it focuses on the target groups who are believed to be watching the programs. Michael bay is a director of several action comedy films including the Transformers….
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