Which is more detrimental to a firm pricing your product or service too high or pricing too low

Research from at least 2 academically reviewed journal articles from the last 4 years and respond to the following as instructed:-

Question: Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

The required length for your original posting is 350 words and no plagiarism it should APA format.