Explain the Elaboration Likelihood Model of Persuasion.
Explain the Elaboration Likelihood Model of Persuasion. Information can be found in the Perloff text, chapter 14. What are the differences between low involvement voters (lack interest in politics) and high involvement (highly interested in politics)? What messages appeal to low involvement voters vs the high involvement voters. Give examples of a message that might appeal to each type of voter. Feel free to use the liked below as examples.
Ever heard the saying that if you hear something 3 times you are more likely to remember? Research shows that this is true. How does \”mere exposure\” play into the strategy behind campaign advertisements and low and high involvement voters. For emphasis, view the \”I Like Ike\” video linked below.
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Answer preview to explain the Elaboration Likelihood Model of Persuasion.
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