Research the strategic branding plan of a current sports organization.
For this paper, research the strategic branding plan of a current sports organization.
First, develop an analysis of the effectiveness of this current plan. Be sure to include a discussion on what strategies the organization is currently using and what importance do these strategies play on the overall communication of the organization? Additionally, identify and explain theories and paradigms in the current plan.
Secondly, develop your own strategic communication plan for the organization. Provide a synopsis of what strategies and theories you think might be better suited to the organization than what is currently being used. How could their brand be improved?
Be sure to include the appropriate key terms, concepts, and policies in your answer.
You will use the textbook as your guide, but you will also use outside research. Your
essay should be 1500-1800 words in length and should include at least six (6) in-text
citations from six (6) scholarly and academic sources. Your textbook counts as one (1)
source. Follow the guidelines for the APA 7 Student Paper formatting. Sections should
be clearly marked with headings, so your instructor knows which points you are
addressing. The Title, Abstract, if applicable, and References pages do not count
towards the minimum word count for this assignment
Answer preview to research the strategic branding plan of a current sports organization.
APA
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