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Mythological references to symbols

Mythological references to symbols

Team still discussing so will get back to you on what section I need your help with. Here is the outline of what is expected though for the assignment.

Learning Team Assignment: Business Savvy Symbols Plan and work on team assignments or projects.

Discuss any concept that a team member is having a difficult time understanding

Complete the following in your team meeting:

·         Brainstorm a list of contemporary mythological symbolism used in the media.

·         Consider brand names, for example: Apollo Group and the University of Phoenix. Why do companies use mythological characters and symbolism?

·         Find 5 to 10 examples of mythological symbols in contemporary culture.

·         Describe the mythological references for the symbols you found, briefly summarize the myths that the brands reference, and explain why you think the companies use these myths in their branding.

·         As a team, use the examples you found to inspire a logo you would use for a start up business.

·         Create a logo for a start-up business using an appropriate mythological symbol.

·         Design or describe the logo in detail.

·         Explain why you chose the symbol and why it is appropriate for your business.

Examine the importance and applicability of this week’s concepts to each team member and to society in general.

Include a 150- to 200-word summary (either in your Word Document or PowerPoint Presentation) from your team’s examination and discussion of the weekly concepts. Update the class on any concept the team had difficulty understanding and what the team did to help team members understand the concept. Include the team’s discussion on the importance of the weekly concepts, and how they can be applied to each team member and society in general.

Format your assignment, including citations and references,according to APA guidelines.

Demonstrate an understanding of the course material

Post this in the Assignments Section for grading

Discussyour assignment with the class.

·         Present to the class.

§  You will be asked to post your assignment in the Main forum for the class to see. This thread will become available no earlier than the day before the due date and may not be available until the due date

 

Describe the mythological references for the symbols you found, briefly summarize the myths that the brands reference, and explain why you think the companies use these myths in their branding.
 
1. Chicken of the Sea (Tuna Fish) – The myth or symbol is a mermaid
2. Exxon Mobile (gas station) – The myth or symbol is Pegasus
………….Answer Preview……………

Chicken of the Sea (Tuna Fish) – The myth or symbol is a mermaid

            This company deals with packaged sea food, and it is the leading provider. The reason why this company decided to use the symbol of the mermaid is the belief that mermaids rule the sea. Since it deals with sea food, the symbol would signify good luck. This luck would in turn enable it to be successful. For example, its products would be in high demand in the markets. This would enable it to compete favorably in the market against its competitors, thus earning a lot of revenue. Besides this, the company would also obtain sea fish……………….

APA
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