What are the pros and cons of direct and indirect marketing channels
#1 Ch. 15: Managing Marketing Channels and Supply Chains
Consider the following as you read:
What are the pros and cons of direct and indirect marketing channels?
#2 Ch. 16: Retailing and Wholesaling
Consider the following as you read:
What are the advantages and disadvantages of using non-store retailing methods versus traditional brick and mortar retailing?
#3 Ch. 17: Integrated Marketing Communications and Direct Marketing
Consider the following as you read:
What six elements are required for communication to occur?
#4 Ch. 18: Advertising, Sales Promotion, and Public Relations
Consider the following as you read:
What are the advantages and disadvantages of sales promotions and public relations?
#5 Ch. 19: Using Social Media and Mobile Marketing to Connect with Consumers
Consider the following as you read:
How might the convergence of the real world with social media, Smartphones, and Exotic Apps create opportunities in the future of marketing?
……………………….Answer preview………………….
The pros of direct marketing include: customers can effortless get product-information and place orders at whatever location they are at. Secondly, advertising through the internet and mobile is able to reach customers as they conduct research or when conducting a purchase. The pros include that it limits people who lack smartphones………………………..
APA
764 words
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