Read the Closing case Emerging Markets: the Rise of Alibaba
Global Business, M. Peng, South-Western Cengage Learning, 4th edition.
Read chapters 9, 10, 11, and 12.
Read the Closing case Emerging Markets: the Rise of Alibaba on pages 315-316. Discuss the following: Why has Alibaba become globally famous by focusing on its domestic market?
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Answer preview to Read the Closing case Emerging Markets: the Rise of Alibaba
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