Marketing Strategy

Reading the following article Attached and writing a reading notes with no plagiarize

Format:

1. -Two-page maximum
2. -single space, business block, justified margins, 10-point font
3. -APA bibliographic citation of the work as your ‘title’
4. Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
5. Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
6. Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?

mckenna_hbr_on__marketing_is_everything__1_

…………………..Answer Preview…………………..

Central theme

                The central theme in this article is the revolutionary transformation of marketing from the traditional mode to the evolutionary nature to capture the customer of the 1990s. The article underscores the new strategies in marketing as opposed to the typical marketing that had always emphasized on making huge sales to that which hinges on knowledge and experience. The author therefore explores this kind of marketing transformation that is so much dependent on the innovative use of technology in the market place.

                The author highlights the way technology has permeated in all aspects of business-products, workplace, and marketplace- that it is impossible……

APA

1349 words