Marketing Strategy
A customer-centered marketing strategy is the key to any successful marketing plan. During this project piece, you will complete the processes of segmenting, targeting, and positioning so that you will have a solid understanding of who your target customer is and how you should position your product or service. Complete a 2-3 page paper that includes the following:
- Identify and describe at least three customer segments (buyer groups) within the market in which your product/service resides.
- Select the consumer segment that you will target as you market your product/service and explain why you chose this segment. Describe the chosen target market, being sure to include demographic, psychographic, behavioral, and geographic details about your target market.
- Discuss cultural elements that will need to be considered for your product or service based on the demographics that you’ve selected.
- Discuss the competitive landscape of your product/service.
- Who are your key competitors and how do you plan to position your product/service to stand out from the competition?
- What key benefits will you focus on as the foundation of your product/service positioning strategy?
- Make sure to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations
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For my marketing, I am focused on selling a new model of laptops of a well-recognized brand within the country. Among the market, there are several buyer groups that can be able to help buy the laptops. The first of these are the corporate users. These are large companies that may buy the computers in a large number for them to be able to use these computers within the organizations activities. The second segment is the government both federal and state government. These are also large……
APA
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