Marketing strategy
Write a Course Reflection-Suggestion Paper .
Answer the following questions (500-1000 words):
– What are two things you liked about this course–what are two things you’d change?
– Identify two examples of social media (for example) being used effectively in other classes (e.g. Facebook, Pinterest, Twitter, Instagram, Snapchat, YouTube, etc.).
How would you suggest Pinterest (or Facebook for example) be incorporated in this class?
here is some information about the class.
COURSE CONTENT—LEARNING OBJECTIVES
In today’s boundary-less business world, developing a global marketing strategy to compete effectively in world markets is one of the most critical issues facing firms. The importance of global marketing today can be seen in company rankings compiled by the Wall Street Journal, Fortune, or Financial Times. The sizes of global markets for product categories help explain why companies “go global”. Successful global companies find that increasing revenues and profits means seeking markets outside their home country and for some product categories that can represent billions of dollars. The real power behind today’s brands are not the people at corporate headquarters but the ordinary brand savvy consumers who ultimately decide the fate of major corporations with fickle loyalties and resolve to land a great bargain. Consumers are king in the global marketplace but customers are hard to get, easy to lose and much more efficient to keep. Not all marketing messages are well received around the world and there’s a fine line between cultural difference and shared similarities. While not all customer needs may cross geographic boundaries, successful global marketers must understand varied cultures where unexpected rules often apply. Understanding and analyzing cultural differences provides a framework for global marketing. The challenge facing global marketers is to develop efficient and effective strategies in an increasingly competitive marketplace while managing trade restrictions, exchange rate fluctuations, regulatory change, political risk, etc. The goal of this course is to provide students with an understanding of the problems and perspectives of marketing internationally. Every student who plans to enter the marketing profession will need to understand global marketing. This course prepares them for that challenge. Students will learn the marketing concepts and tools used by global companies. We’ll explore the impact of factors such as consumer behavior, family structure, education, etc. on global marketing. We’ll examine the key decisions of determining where and how to compete and how to enter foreign markets. Students are expected to demonstrate at the end of this course: Identify the fundamental challenges, opportunities and strategies of marketing internationally Demonstrate how international markets differ from domestic markets Analyze the impact of cultural, social, political and economic factors on global marketing strategies Understand how companies adjust their international marketing strategies based on a changing global environment Assess the critical importance of culture and its impact on a company’s success or failure in marketing globally Understand consumer similarities and differences across emerging markets worldwide Learn how global marketers apply concepts to various global marketing situations
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In Business school, marketing course is one of the most interesting courses ever. This is simply because it provides applied and practical education in the current international and national marketing. However, there are two things that I liked about this course. For one this course has helped me to develop my understanding regarding the marketing procedures. Best (2012) states that regardless of whether you are an already reputable expert or new in this field this course will assist you to explore many techniques and…………………………..
APA
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