How are American Airlines and Comcast alike
Dependency
How are American Airlines and Comcast alike? If you were the Director for Long Range Product Development at Boeing, would you have any interest in the product life cycle for American Airlines? How about Panasonic and Comcast? If you were the Director for Long Range Product Development for Panasonic would the product life cycle for Comcast of interest? What is the implication for the marketing strategist and the product life cycle concept?
Ecology and Cascades
The “product life cycle” is a popular marketing theory and is referenced in marketing literature often. The articles assigned this week offer two other theories about product life: product-market evolution and information cascades. How is each theory unique? How are they related? Is one theory more “useful” for marketing forecasting and market strategy? Explain your position.
Golder, P.N., & Tellis, G.J. (2004). Growing, Growing, Gone: Diffusion, and Turning Points in the Product Life Cycle. Marketing Science, 23(2), 207-218. (Document ID: 668130841).
http://mktsci.journal.informs.org/content/23/2/207.short
Lambkin, M., & Day, G.S. (1989). Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle. Journal of Marketing, 53(3), 4. (Document ID: 584929)
(attached)
use one more reference apart from the ones attached. Also use subtitles to show different sections of the work. APA formatting
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…………………..Answer preview…………………..
Comcast and the American airlines have some similarities. One of the similarities between these two companies is that they are involved in providing services to the American citizens. Comcast provide entertainment, communication and entertainment services to the American citizens whereas the American airlines provide travelling services to the citizens…………………….
APA
891 words
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