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Marketing research paper

Marketing research paper

Describe the current marketing strategy for the computer brand you chose. Be sure to include their current strategy, and your determination as to whether the strategy is effective relative to the competition. Then, perform a Product Life Cycle (PLC) analysis and determine the current stage of the market for this computer brand. Finally, given current market conditions and competition for the computer brand, develop a new strategy for the brand.

Be sure to support your post with specific references to the resources. If you are using additional articles, be sure to provide full APA-formatted citations for your references.

Please make sure to conduct extensive research and put in together in a thoughtful way.



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Marketing strategy is an organisational policy that combines all of its marketing aims into one general plan. The marketing strategy is the start of any Marketing plan. To sell these computers there must be an amazing marketing strategy, by having this a profit and a loss can be easily noted. For a business to stay satisfying to all its customers it has to consider many types of marketing strategy and see which best suits the product. As the first choice of the brand   direct marketing was given the first priority for this computers, computers will be advertised…..


595 words


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