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Marketing reading notes

Marketing reading notes

Read the book Positioning: The Battle For Your Mind by Trout and Ries, McGraw-Hill, 2000

Wrtie a reading notes with Format:

Three-page maximum , single space, business block, justified margins, 10-point font

-APA bibliographic citation of the work as your ‘title’

– Central theme – identify author’s main lesson/argument – what is the author(s) teaching us

-Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject –

Main takeaways – so what and now what? How do we best apply the knowledge from this book?

positioning_the_battle_for_your_mind

……………..Answer Preview……………….

Central theme – identify author’s main lesson/argument – what is the author(s) teaching us 

The author has managed to talk about several things that affect the buying choices for the consumers. It is however notable that the main thing that the writer tries to get us to understand is the different methods of communication. He tries to show us how some methods are effective in delivering the message that is intended to a person and how others are ineffective. The main theme however are the different communication methods can be used in advertising in an effort to make sure that the message that is being advertised sticks in the user’s minds. It should also be done in an effort to make sure that the main idea is understood and it influences the decision making process of the buyer or customer.

Most people in today’s world blame communication failure for things that they do. It is also notable that failed communication leads to a lot of inconveniences that mean that people have to spend more time on something that they could have accomplished long…..

APA

1689 words