What is a marketing plan and how is it used in business?
The answer will be presented in essay style. This task length will be 1000 words.
You will be required to use academic referencing to support your argument. A minimum of four academic peer reviewed references are required. All sources of information are required to be referenced using the Harvard referencing system.
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What is a marketing plan and how is it used in business?
A marketing plan is a business document written with aim of describing the current market position of a business and its marketing strategies (activities involved in attaining specific marketing objectives) within a set time frame covered by the marketing plan. Usually a marketing plan covers a period of one to five years (MCDONALD,2007).
The purpose of a marketing plan is to show…..
APA
901 words
