marketing plan
review the article:
Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam.Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html
- Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G’s strategy to enter the Vietnamese market?
- In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?
……………………Answer preview…………………
The insights that P&G was able to gain are that the market in Vietnam has a better understanding of the western products which they find superior than the local products. With this in mind the company is able to come up with a marketing plan that is detailed and focused in terms of reaching many customers than any other. Many companies act as sponsors as a way to attract customers and sponsorship is a brand marketing strategy…………………………………
APA
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