The Marketing Mix

Select a company or brand from which you buy frequently. In 1-2 pages, include the following:

Describe the organization that you selected and the industry in which it exists.
Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company’s products or services.

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Apple Inc. is one of the company’s I frequently buy my digital devices. I got my IPad. IMac, IPod and iPhone from this company. People have over the years established itself as a global brand. Most of the consumers identify it due to the numerous inventions it has been able to successfully influence in the smartphone market. Apple operates in the telecommunications industry and faces stiff competition from other global…

APA

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