Marketing Growth and Strategic Planning
- Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale.
- Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar.
The healthcare marketing industry is a significant part of the economy. The process of marketing healthcare products requires marketing know how skills. This is a business that each single year more and more people benefit from in marketing the health care products. The manufactures spend a significant amount of money in business to business marketing efforts. The expenditures include those of sales and distribution of the healthcare products. There are also expenses that are incurred in development of special displays..