What do the authors recommend for marketing the program given the feedback
Health education
Read the following article at the end of the chapter on Diffusion of Innovation in your textbook.George, S., Hamilton, A. & Baker, R. S. (2012). How do low-income urban African-Americans and Latinos feel about telemedicine?: A diffusion of innovation analysis. International Journal of Telemedicine and Applications, 2012. doi: 10.1155/2012/715194.
https://www.hindawi.com/journals/ijta/2012/715194/
Based on the information in the article answer the following questions:
1- Based on the information provided in the article, what would you change in your marketing materials?
2- What do the authors recommend for marketing the program given the feedback from the two groups, and how does this compare to your recommendation?
Answer preview to what do the authors recommend for marketing the program given the feedback
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