What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy

What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy

 

The above video features former VP of Brands & Insight at Anheuser-Busch-Inbev, Frank Abenante, discussing the merger between Anheuser-Busch (AB) and Inbev, becoming the largest multinational drink and brewing company in the world, and Global Marketing in the 21st century.

After having watched the video:

What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy?

How has the merger between AB and Inbev impacted both companies (internal factors) and their respective global industry (external factors)?

Research and choose another significant merger between two large multinational corporations, and provide a discussion on how it impacted their goods/services and the competition.

Approximately 2-3 pages of content, double-spaced, Font 12, APA. Turn-it-In enabled, do not plagiarize!

Requirements: 2-3 pages

Answer preview to what are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy

What are some of the key marketing strategies mentioned by Mr. Abenante in order to compete in a 21st century global economy

APA

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